Are You Using Monochromatic Color Scheme In Web Design?

I have seen a new move in web design trends lately, marketing is far more important than the user’s experience. Designers are turning their attention to eye-catching colors (annoying sometimes), banners which almost talk you into buying what the site provides and many other coaxing techniques using all sorts of color combinations. At the same time, enough web designers chose as shades of colors monochromatic color scheme.




WHAT IS MONOCHROMATIC COLOR SCHEME?

As the name says, that color scheme uses one single color as base, allowing you to use shades, tints and tones in order to create variations which might be included in the palette. The procedure was used successfully in creative advertising getting numerous positive comments made by those interested in the field. This theory is true for web design as well. The use of monochromatic colors, if this technique is used properly, can cause a good impact of web site users. For an example of monochromatic palette, you should watch the image bellow. We can use as color, green with a HEX value #8ac81f.

monochromatic color scheme

Even if it seems simple, I’m afraid thing are not the way they are seen. To find the variations which should have the desired impact, we must take into account the rule of contrast. The rule is to use at least one dark color, one medium/dark color, one medium color, one medium/light color and one light color. To succeed, you must get solid knowledge of color theory, knowledge that few of us have got. A simpler way is to use color web tools.


PROS & CONS OF USING MONOCHROMATIC COLOR SCHEME

Pros


The monochromatic color scheme will look very well balanced. You don’t have to worry if your colors mix up. In comparison with the complementary color scheme, the photos and contents of your site will be more evident. This is another great advantage of using the monochromatic color scheme. In the end you will get an accurate site, but you have to pay attention when choosing your color as this will have a great impact upon your visitor’s mood.



Cons


Truth be told, it can be boring to use one color. Many web designers don’t agree using this method.
You cannot stress a special part of your design just because of the lack of contrast.



EXAMPLES


Cellzone


monochromatic color scheme


Citizen Design


monochromatic color scheme


Lipton Romania


monochromatic color scheme

CONCLUSION

Although at first sight it might seem that a web site which uses monochromatic colors is boring, I truly believe that the truth is in between. As a solution for ex. to highlight a call to action button, you can use a hot/ warm color. Of course the discussions about this topic are not limited by this article and it will always exist for and against comments. I would like to invite you to tell me what you think about this.
Although at first sight it might seem that a web site which uses monochromatic colors is boring, I truly believe that the truth is in between. As a solution to highlight a call to action button, you can use a hot/ warm color.
Of course the discussions about this topic are not limited by this article and it will always exist for and against comments. I would like to invite you all to tell me what you think about this – Are You Using Monochromatic Color Scheme In Web Design?

Iulian Grigorescu


Iulian Grigorescu is the founder of Ahref Magazine. He’s a husband, father, son, brother and Liverpool fanatic supporter. Twitter: Follow me on Twitter or Google

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